Read “Content Inc.” and build a profitable audience and business

Read “Content Inc.” and build a profitable audience and business


This post from Ivana Taylor on the Small Business Trends website provides a review of the book "Content Inc." by Joe Pulizzi, which shows large and small businesses how to leverage content to build a profitable audience.

Read “Content Inc.” and build a profitable audience and business

I like the idea Pulizzi discusses about of uncovering your "sweet spot" -- finding that unique intersection of a skill you have and your passion, to work that into your content strategy.

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