Really good article from Kate Meyer with Nielsen Norman Group on how the tone of voice impacts those visiting your website. It provides a great way of easily determining what come dimensions make up your tone, and how you should consider positioning yourself. Experiments show that a casual, conversational, and enthusiastic tone usually works best, but you need to consider your business and audience.
The Impact of Tone of Voice on Users
Posted on Sun, 21 August, 2016
by John Sharkey